A cyclist first & business owner second

With a passion for cycling and entrepreneurial courage, Steve Harcourt has travelled a long road to the realisation of a lifelong ambition. Opening the doors to his dream bike shop in December 2005, this Perth businessowner and keen cyclist has hit a road of a very different kind. Steve’s own family is steeped in professional cycling history. A third generation cyclist originating from New Zealand, he has been racing since the age of 12, going on to perfect the art of bike servicing and selling for the past 10yrs. He has competed in some of the most auspicious tournaments in the World, with impressive success:

As a cyclist first and businessowner second, Steve has designed his store, Elite Racing Cycles, with a cyclists’ vision. Like a little kid in a lollie shop, Steve has brought together the best of everything including bike servicing, sales and plenty of enthusiasm. This is a store designed by cyclists, for cyclists