Steve Harcourt always wanted to create a dream bike shop – and through Elite Racing Cycles he’s been able to do just that.
The doors first opened to Elite in December 2005 after Steve built it from the ground up.A cyclist first store, Elite does everything with the rider top of mind – because we ride. A lot. Steve is a third generation cyclist. His father and grandfather competed at a very high level, as did Steve who started pedalling at aged 12. Check out the ‘About’ page for more history and some pretty cool old pics which are now peppered around Elite, along with heaps of other great memorabilia from world racing.