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Elite Racing Cycles is a premier cycling shop located in North Perth, Western Australia, offering a wide selection of top cycle brands and gear. What makes this shop unique is that it is run by a father and son duo, Noel and Jack Baker, who share a passion for cycling and a commitment to providing exceptional customer service.

With years of experience in the cycling industry, the Bakers have established Elite Racing Cycles as one of the most trusted and reliable cycling stores in Perth. They take pride in offering a carefully curated selection of top-quality products from leading brands like Cervelo, Focus, Bianchi, and more.

Elite Racing Cycles is not just a retail store; it also boasts an in-store workshop where customers can receive expert servicing for cycle repairs and modifications. The Bakers and their team of skilled technicians use the latest tools and technology to ensure that customers' cycles receive the best care possible.

In addition to providing top-notch products and services, Elite Racing Cycles also offers Australia-wide shipping, making it easy for customers to access the store's exceptional offerings no matter where they are located.

Overall, Elite Racing Cycles is more than just a cycling store; it is a family-run business that values its customers and is committed to providing the best possible cycling experience.

Elite Racing Cycles North Perth Store Location

Mission Statement

Elite Racing Cycles (Baker Cycles Pty Ltd) 

We are committed to offering the highest level of service possible to all cycling enthusiasts through knowledge, interest and genuine customer focus. 

To provide our cycling community with a place to gather, socialise, talk cycles and enjoy Elite's Friendly environment. 

For our staff to find the workplace to be interesting, informative and rewarding so you look forward to your working day. 

Noel & Jack Baker

Elite Racing Cycles North Perth
Elite Racing Cycles
Giving Back


The Harry Perkins Institute of Medical Research is WAs Largest research facility devoted to finding answers for the major diseases affecting your families and our community. The Perkins is driven to find better outcomes for people affected by rare genetic diseases, heart disease, diabetes and cancer.

  • Render cancer non-lethal and develop kinder treatments and breakthrough drugs

  • Identify and treat those with he greatest risk of heart disease and diabetes

  • Lessen risk of rare genetic disease through detection and treatment 

  • Use big data and biomedical engineering to orchestrate better health outcomes 

Giving Back
Elite Racing Cycles North Perth Giving Back
Elite Racing Cycles
Giving Back


The MACA Cancer 200 Ride for Research, is Australia's most successful fundraising bike ride. Now in its eleventh year, the ride has raised over 48 million for cancer research in WA at the harry Perkins institute of Medical research and is a critical source of funding for future cancer research.



We would like the offer a "MACA Cancer200 Rider Service" This includes a detail, gear tune, brake tune, wheel true and drive chain service. Retail value usually $159.99 but for Maca200 Ride for Cancer participants we are happy to offer this for $109.00. Along with this special there will be 10% off all parts, accessories and clothing (*excluding Garmin). We will also do 5% off any bike purchase prior to the event

Meet the Team

At Elite Racing Cycles, we're more than just a bike shop. We're a team of passionate cycling enthusiasts, dedicated to helping our customers find the perfect bike and accessories to meet their needs. Led by the father and son duo Noel and Jack Baker, our team has a wealth of experience and expertise in all aspects of cycling, from sales and servicing to racing and training. Come visit us at our North Perth store or browse our range online.

Elite Racing Cycles Jack Baker

General Manager

Jack Baker

I'm Jack, the General Manager of Elite Racing Cycles. I've been in the bike industry for a little over two years now, and it's something that I'm fully invested in and love learning more about each and every day. Im currently on a Focus Izalco Max and loving it.

Jordan Jackson


Jordan Jackson

I started in the bicycle industry in sales, now I can enjoy working on bikes as well as sales at Elite. I currently own too many bikes but my bike of choice is the Merida Reacto. I started riding fixed gears as a young buck as most do prior to growing into all other disciplines. I like to see myself as a bit of a cycling apparel connoisseur after falling in love with the loud pro kits of the 90s.

Elite Racing Cycles Stuart Hay

Workshop Manager

Stuart Hay

I’ve been in the bike industry for over 15 years, starting out at my first store, Ocean Keys Cycles. I currently enjoy riding cross and gravel, with my bike of choice at the moment being the Bianchi Impulso Pro. I'm a Campagnolo Whisperer - I love their products!

Valdemar Volodko


Valdemar Volodko

I'm Val, a mechanic at Elite Racing Cycles. I've been in the industry for about 7 years now, and my first bike store was Bicycle Plus Lithuania. I've just arrived in Perth and have worked all over Europe in bicycle stores. I enjoy riding road bikes and fixed gear bikes the most, and my current bike of choice is a Bianchi Sprint.

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